Located in the Keijima area of Sumida Ward, Tokyo, Kirakira Tachibana Shopping Street (キラキラ橘商店街) is a vibrant local market street that still preserves the nostalgic atmosphere of post-war Japan. Stretching about 400 meters, this traditional ‘shitamachi’ (old-town) shopping arcade is affectionately known as ‘Shitamachi Ninjou Kirakira Tachibana Shoten-gai,’ and is lined with long-established greengrocers, butchers, and delicatessens. The area is renowned for its welcoming community and retro charm, which has attracted locals and tourists alike.

The history of Kirakira Tachibana Shopping Street goes back to the post-war black markets, evolving over generations while holding tight to the values of neighborhood connection and personal touch. Today, it continues to thrive as a beloved spot for both residents and visitors, with its shops and eateries retaining an authentic atmosphere that’s become increasingly rare in modern Tokyo. The unique blend of Showa-era memories and contemporary vibrance gives the arcade a timeless appeal.

The video takes viewers on a relaxing evening walk through this bustling street during the annual Tanabata Festival. Along the way, viewers can appreciate the colorful festival decorations, enjoy the lively festival scenes, and experience the sense of community that makes the neo-retro Kirakira Tachibana Shopping Street so special. The Tanabata Festival, celebrated every July, is marked here with streamers, handmade ornaments, and festive events that highlight the enduring community spirit and create a uniquely Japanese seasonal atmosphere.

The Kirakira Tachibana Shopping Street is easily accessible from central Tokyo and makes an excellent stop for those interested in exploring off-the-beaten-path neighborhoods. Sumida Ward itself is home to several hidden gems, making it an ideal destination for anyone seeking to experience traditional Tokyo culture away from the crowds.