This high-resolution walking tour lets viewers virtually traverse the heart of Matsuyama, the capital city of Ehime Prefecture on Shikoku Island, during a mild and rainy weekend morning in May 2025. Captured with clear visuals, the video follows a roughly one-hour route, beginning at Matsuyama-shi Station (松山市駅), a major transportation hub in the city, and progresses through several noteworthy areas while showcasing the tranquil atmosphere brought on by the early rain and gentle temperatures (18.5°C/65.3°F).

The journey highlights some of Matsuyama’s most iconic city features: the Okaido Shopping Street (大街道), known for its vibrant retail scene and inviting covered arcades; the Matsuyama Ropeway Shopping Street (松山ロープウェイ商店街), where visitors will find an array of shops leading towards the historic Matsuyama Castle area; and the bustling Dogo Onsen Shopping Street (道後温泉の商店街), closely tied to Dogo Onsen, one of Japan’s oldest and most celebrated hot spring facilities. Midway, the tour stops by Kamiichiman Station (上一万駅), a small local station providing a glimpse into everyday transit life in Matsuyama.

Matsuyama is renowned for more than just its shopping streets. The city is celebrated for its literary heritage (notably linked to Natsume Soseki’s novel ‘Botchan’), historical Matsuyama Castle perched on a hill, and the thermal legacy of Dogo Onsen. Surrounded by scenic nature and the Seto Inland Sea, Matsuyama combines history, leisure, and contemporary city life, making it a unique destination year-round. The rainfall in the video adds an extra dose of authenticity and calm, reflecting the comfortable, welcoming ambiance often found in Japan’s regional cities.

For travelers and Japan enthusiasts, this route offers both practical insights into central Matsuyama’s layout and inspiration for planning a visit—especially for those interested in city walks, cultural stops, and classic Japanese architecture and shopping environments.