Japan faces a dual challenge of housing shortages in urban centers intertwined with a growing problem of overtourism. This video from Real Rural Japan discusses both issues and how individual action—especially by foreigners in Japan—can drive positive change. The presenter focuses on revitalizing rural communities where akiya (abandoned houses) are prevalent, contrasting the underutilization of countryside properties with dense urban housing demands and tourist hotspots.

Throughout the video, the channel owner shares personal insights centered around rural Japanese living. Plans are revealed to expand a rural Japan café into a unique cat café by rescuing stray cats, creating a new community hub, and breathing life into empty properties. This underscores how creative, responsible tourism and local entrepreneurship can meaningfully address both overtourism and depopulation in the countryside. Viewers are encouraged to consider retiring, buying land, or starting businesses in regions outside the major cities, helping to distribute visitors and economic activity more sustainably.

The presenter also touches on ways newcomers and foreign residents can get involved—such as learning the Japanese language, participating in platforms like Jimoty (a local classifieds site), and supporting local initiatives. Inaka (the countryside) and kominka (traditional old houses) offer affordable opportunities not only to experience authentic Japanese life but also to preserve community character. The video ultimately encourages viewers to become part of the solution, whether by relocating, supporting local businesses, or investing in underappreciated areas of Japan.