In the heart of Matsuyama City, Ehime Prefecture, Tsukemen Kuraki has become a ramen institution where over 350 people line up daily for its famed tsukemen—a dipping-style ramen that keeps patrons coming back. This video delves into why about 80% of Kuraki’s customers opt for this addictive noodle dish above any other offering on the menu, offering a behind-the-scenes look at food preparation, crowd management, and hospitality.

Located at 2-5-7 Okaido, this bustling ramen shop showcases the art of making tsukemen from scratch. Viewers will witness how the broth and noodles are crafted with care, highlighting the deep flavors and unique presentation that define this popular style of Japanese noodle cuisine. The video spotlights the shop’s efficiency and consistency, even as hundreds of customers file through its doors each day.

For those new to tsukemen, the dish consists of thick, hearty noodles served separately from a piping-hot, savory broth for dipping. This style allows for a concentrated flavor experience and ensures the noodles remain perfectly chewy. Tsukemen Kuraki’s version is especially celebrated for its rich soup, toppings, and attention to detail. Matsuyama City, the largest city in Ehime, is well known for its food culture—this ramen shop adds to its reputation as a culinary destination.

Whether you’re planning a ramen pilgrimage to Matsuyama or simply curious about Japanese street food trends, this video offers a compelling introduction to one of the city’s busiest noodle shops and the craftsmanship that earns such loyal repeat business.