The Kanamara Matsuri, often referred to internationally as the “Penis Festival,” is held each April at Kanayama Shrine (金山神社, Kanayama Jinja) in Kawasaki, Kanagawa Prefecture. This distinctly memorable event stands out among Japan’s many traditional festivals, drawing crowds from around the world eager to witness its lively and playful atmosphere. The festival blends centuries-old rituals with modern humor, offering a genuine glimpse into the country’s approach to fertility, health, and local community celebration.

The heart of Kanamara Matsuri lies in the parade of adorned mikoshi (portable shrines), the most famous being the striking pink phallus-shaped mikoshi. Visitors experience the vibrant processions departing from Kanayama Shrine, journeying to nearby Daishi Park, and returning to the shrine precincts. Along the parade route, festival-goers can purchase one-of-a-kind souvenirs, including handcrafted candies and ornaments symbolizing the festival’s iconic theme. Stalls also offer a variety of nostalgic street foods, making the walk between the shrine and park a multisensory delight.

While the festival’s visuals are playful and even cheeky, its roots are deeply spiritual. Kanamara Matsuri originated as a Shinto prayer for protection from illness, particularly sexually transmitted diseases, and for the blessing of fertility among participants. Today, it attracts a diverse audience of tourists and locals, many of whom delight in the festival’s openness and inclusivity. The event is also notable for its accessibility—just a 40-minute train ride from central Tokyo, making it a popular cultural excursion for visitors and residents alike.

Before the official festivities commence, many attendees explore the quieter shrine grounds, taking in the atmosphere and learning about the significance of Kanayama Shrine. The video takes viewers through every stage of the event: the tranquil morning, the exciting procession, the bustling shopping opportunities, and the lively interactions between participants. It is a compelling look at one of Japan’s most unique and welcoming matsuri (festivals). Admission is free and the event is well suited to solo travelers, groups, and anyone with an interest in Japanese customs.