In this standout video, Japanese Food Craftsman revisits NICE Plant-based café, a vegan-friendly eatery, to document the remarkable transformation following a previous feature that resulted in over 300,000 views on YouTube. The surge in popularity for NICE after its viral exposure highlights the growing interest in plant-based options in Japan—a country traditionally rooted in meat and seafood-centric cuisine. The owner shares insights into how his business endured challenges before the feature but experienced a dramatic upturn in revenue, customer volume, and local recognition afterward.

The video offers a behind-the-scenes look at the café’s day-to-day operations, starting with customers eagerly lined up before opening. Viewers learn about limited-time menu items, the range of healthy, creative plant-based burgers, and the friendly, family-oriented atmosphere that sets NICE apart. Customer testimonials emphasize both the quality and the satisfying nature of the vegan options available. Throughout the video, the owner discusses adaptations in response to increased demand—including new healthy menu offerings and operational adjustments to accommodate growing crowds.

Located in Fukuoka City, NICE Plant-based café has become a destination for both local residents and plant-based food enthusiasts visiting the area. This case demonstrates how positive exposure on a platform like YouTube can substantially influence the success of small businesses in Japan. Moreover, the episode encourages travelers to explore vegan dining in Japan, offering a practical example of how these specialty cafes are flourishing and integrating with Japanese food culture.

Whether you’re looking for healthy alternatives, traveling with dietary restrictions, or eager to support small businesses, NICE Plant-based café is a noteworthy stop in Fukuoka. The story also illustrates the broader potential for growth in Japan’s vegan restaurant scene and is a testament to the powerful connection between social media and culinary tourism.