This video offers an in-depth look into a day in the life of a 40-something owner running Sobasay, a meat soba specialty shop located in Nihonbashi Kodemmacho, Chuo Ward, Tokyo. Viewers are given access to the behind-the-scenes operations of the soba restaurant, observing daily routines, food preparation processes, and the challenges faced by the chef. The title also refers humorously to ‘eating too much soba’—a playful nod to the devotion the owner and regular customers have for the shop, rather than a real emergency.

Sobasay distinguishes itself through its use of domestically sourced, pesticide-free buckwheat, which is crafted into original soba dishes. The featured event in the video is a unique one-day reservation-only wine pairing, pairing four of Sobasay’s original soba varieties with four selections of natural wine from Libre. This exclusive event highlights the growing trend of creative food pairings and showcases Tokyo’s vibrant gourmet culture. Attendees can enjoy a tasting course in a relaxed, counter-seating-only setting, emphasizing interpersonal communication with the chef and other participants.

Nihonbashi Kodemmacho is an historic neighborhood in Chuo Ward known for its blend of old Tokyo charm and modern culinary offerings. It is easily accessible via central Tokyo’s railway systems, making it a popular destination for food enthusiasts seeking a taste of authentic Japanese cuisine in a locally-loved setting. Sobasay’s focus on both high-quality soba and innovative dining experiences exemplifies the culinary innovation for which Tokyo’s Chuo Ward is renowned. If you’re visiting central Tokyo and wish to experience soba prepared with precision and a personal touch, Sobasay is a must-visit destination.