In this video, Dig Dig JAPAN introduces viewers to ten distinctive character-themed foods and snacks currently available in Japan. Known for their collaboration with beloved franchises, these food products are a staple in Japanese convenience stores and supermarkets, making them popular finds for both locals and travelers seeking fun culinary experiences. Each item is presented with its own uniquely designed packaging that features iconic characters such as Pokémon, Sanrio favorites, Minions, Minecraft, and more. The video highlights how much care goes into both the visual appeal and the flavors, appealing to a wide audience of food lovers and fans of Japanese pop culture.

Among the standout products are Sanrio Biscuits, a variety of potato snacks featuring Minions and Rilakkuma, and Milky Ice Cream—each decorated with familiar faces. There are also creative savory options, such as Minecraft Furikake (seasoning for rice), Anpanman and Chiikawa sausages, and themed kamaboko (fish cakes) modeled after Pompompurin and Pochacco. Sweets like Sumikko Gurashi mochi, Hangyodon gummy candies, and Pokémon Pino ice cream round out the list, offering a blend of traditional Japanese flavors and playful designs.

Character foods are a unique aspect of Japanese convenience and grocery culture, reflecting the country’s love of cute (kawaii) design and media collaborations. They also make for approachable souvenirs or treats for visitors exploring Japan’s many snack aisles. For travelers looking for these items, try checking well-known chains like 7-Eleven, Lawson, and FamilyMart. The ever-popular character ramen and biscuits highlighted in the video are great examples of how Japan integrates pop culture into everyday treats.