On July 9, 2025, Kyoto’s world-famous Gion Festival (祇園祭, Gion Matsuri) delivered a special surprise to both locals and foreign visitors. The video captures the lively ‘Hamo Douchu’ (はも道中) procession—one of the festival’s prized events—parading along Shijo Street and through the historic Gion district. Starting near the iconic Yasaka Shrine (八坂神社), this unique parade features a bustling line of participants and awe-struck onlookers, particularly international tourists, who are visibly delighted and fascinated by the vibrant cultural display.

The Gion Festival is one of Kyoto’s most important annual events, dating back over a thousand years. It’s renowned for its grand floats, traditional performances, and religious ceremonies. The Hamo Douchu features processions in which groups march through significant streets, such as Shijo-dori, and circle back via the atmospheric Hanamikoji—famous for old wooden townhouses and geisha teahouses—before returning to Yasaka Shrine to conclude the event. This tradition not only celebrates summer but also showcases the enduring connection between food culture and spiritual customs in Kyoto, as ‘hamo’ refers to the pike conger eel, a seasonal delicacy associated with the festival.

Throughout the video, viewers witness the crowd’s excitement and the cultural fusion as foreign tourists marvel at the festivities. Key scenes include the opening at Gion-shidanshita, the parade’s start, a turning point at Hanamikoji, and a climactic return to Yasaka Shrine. With the city’s historic streets packed with both locals and visitors, this recording provides an immersive look at what makes Kyoto’s summer festival season so special.

Beyond the parade, the video offers a glimpse at the broader Gion Matsuri celebrations and highlights why Kyoto remains a top travel destination for those interested in Japanese traditions, temple and shrine visits, and local festivals. For first-time visitors, attending the Gion Festival can offer unforgettable memories, a chance to taste regional foods, and an up-close view of Japan’s living heritage.