By VIRTUAL KYOTO
On July 10, 2025, visitors to Kyoto were treated to a rare and captivating spectacle during the renowned Gion Matsuri. The day began with the Shin-yo-sui Kiyoharai-shiki (神用水清祓式), a sacred water purification ritual held at Shijo Ohashi near the heart of the city. This event marks a key preparation day for Gion Matsuri, one of Japan’s most famous and historical festivals.
The centerpiece of the day was an elegant and solemn parade through the Gion shopping district, featuring a procession accompanied by a Gagaku troupe. Gagaku, the traditional court music of Japan, added a unique and atmospheric backdrop to the event, mesmerizing both locals and the many international tourists present. The parade and the associated purification ritual are organized by the famous Yasaka Shrine (八坂神社), located in Gion, and play an important role in the lead-up to the festival’s dynamic mikoshi (portable shrine) events.
The Gion Matsuri, held throughout July, features a variety of rituals, floats, and processions, all deeply rooted in Kyoto’s rich cultural heritage. Shijo Ohashi, where the water purification takes place, is a prominent landmark and a gateway to the vibrant Gion district—Kyoto’s famed geisha quarter and a hub for both shopping and traditional entertainment. Yasaka Shrine, established over a millennium ago, is the spiritual center of the Gion Matsuri and attracts countless worshippers and sightseers.
For travelers, witnessing the Gion Matsuri—especially unique ceremonies like the Shin-yo-sui Kiyoharai-shiki and the Gagaku procession—is a true highlight of visiting Kyoto in summer. In addition to the captivating sights, visitors can explore the Gion district’s many shops, historic streets, and traditional teahouses, making it an unmissable destination during festival season.