In this in-depth look at Osaka’s vibrant street food scene, the video follows a 27-year-old woman running a mobile onigiri (rice ball) food stall called “that’s rice” (ザッツライス). The video documents her second day of a special sales trip to Osaka, where the stall quickly draws long lines right after opening, underscoring the popularity of onigiri among locals and visitors alike. While the store is currently taking a break from operations, viewers are encouraged to follow updates on the stall’s social media.

The video offers viewers an inside perspective on the challenges and excitement of operating a mobile food stall in one of Japan’s most dynamic culinary cities. Whether it’s the meticulous preparation, interaction with customers, or managing a stall weighing over 100 kilograms, this feature presents the hard work and attention to detail that goes into every onigiri. All activities take place in the heart of Osaka, a city renowned for its casual and innovative approach to street food.

Osaka, located in Japan’s Kansai region, is famous for its “kuidaore” culture—encouraging people to eat until they’re full. It’s often spotlighted for specialties such as takoyaki and okonomiyaki, but onigiri is another staple enjoyed by many on the go. The “that’s rice” food cart taps into this tradition, bringing freshly made rice balls filled with various ingredients to the bustling streets, and showing how contemporary food entrepreneurs are blending tradition with modern marketing.

For those interested in food-focused travel, Osaka’s thriving street food and pop-up scene is a highlight worth exploring. Mobile stalls like “that’s rice” not only provide a taste of homemade onigiri but also an opportunity to connect with local entrepreneurs who are redefining Japanese fast food on the move.