By ONLY in JAPAN * GO
Shinjuku’s iconic 3D digital cat TV sign, located high above the bustling streets of Tokyo’s Shinjuku district, is now celebrating its fourth anniversary. Since its debut, the hyper-realistic feline has captivated both locals and tourists as it stretches, yawns, and playfully gazes down from the massive Cross Shinjuku Vision screen. The display has become an unmissable attraction, recognizable by anyone passing through one of Tokyo’s busiest commuter and entertainment hubs.
Over four years, this engaging display has established itself as a photogenic symbol of the modern cityscape, trending on social media and quickly becoming a favorite among visitors exploring the Shinjuku neighborhood. Recently, the cat billboard reached another milestone when it was featured on an official Japanese postage stamp. This achievement reflects both the sign’s enduring popularity and its role as a piece of modern urban culture.
The Cross Shinjuku Vision screen, where the digital cat resides, is situated near the east exit of Shinjuku Station, the world’s busiest railway station. Visitors can easily find the sign as they exit towards Kabukicho, Shinjuku’s vibrant entertainment district. The photorealistic effect is designed to look three-dimensional from street level, making it a captivating landmark. The increasing recognition—now immortalized on a postage stamp—underscores the blend of high-tech innovation and playful character that Tokyo is known for. Whether you’re a returning traveler or a first-time visitor, catching a glimpse of the Shinjuku cat is a must-do Tokyo experience.