By Wow! Japan
Join us for a relaxed stroll through Shin-Okubo, Tokyo’s famous Korean Town, filmed in stunning 4K quality. This energetic neighborhood in Shinjuku is especially popular among women for its trendy shops, vibrant cafes, and distinctive Korean-culture influence. Visitors flock to this area to enjoy authentic Korean food, shop for fashion and beauty products, and experience a blend of Japanese and Korean pop culture.
Shin-Okubo (新大久保) is often regarded as the hub of Korean life in Tokyo, located just one train stop north of Shinjuku Station on the Yamanote Line. The streets are lined with restaurants serving Korean specialties such as kimchi, tteokbokki, samgyeopsal, Korean fried chicken, and sweets like bingsu. It’s also a great spot to find K-pop merchandise and the latest South Korean beauty products.
Throughout the video, you’ll see the lively atmosphere of Shin-Okubo as people browse specialty grocery stores, enjoy street snacks, and mingle in themed cafes. The area is particularly lively on weekends and evenings, but there’s always something new to discover. This walk offers both inspiration for first-time visitors and nostalgia for those who have enjoyed Shin-Okubo’s dynamic charms before.
For travelers interested in cultural fusion and food exploration, Shin-Okubo offers an approachable and unique Tokyo experience. Its convenient location and diverse offerings make it a must-visit spot for anyone looking to see a different side of Tokyo beyond its more traditional attractions.