Costco Japan has introduced a brand-new menu item: matcha soft serve ice cream. In this video, the host visits a local Costco location in Japan to try the latest addition and gives viewers a firsthand look at what makes this dessert unique compared to other soft serves found in Japan.

Matcha, or powdered green tea, is a staple in Japanese desserts, known for its vibrant color and distinct slightly bitter taste, which balances well with creamy dairy. While matcha-flavored ice creams and sweets are common in Japan, Costco’s soft serve brings an American-style twist to the classic treat, serving it in generous portions at an affordable price point. The video covers not only a taste test but also showcases the serving size, presentation, and the overall atmosphere at the store’s food court—a popular spot for quick and affordable meals among shoppers.

Costco locations in Japan typically carry unique food court items catering to local tastes, and the inclusion of matcha soft serve reflects the brand’s commitment to localizing its menu. For travelers or expats in Japan, Costco offers a familiar shopping experience with a Japanese flavor twist. While the specific store location isn’t mentioned, the video gives an overview of what shoppers can expect if they visit Costco anywhere in Japan, as these menu changes tend to roll out nationwide.

Matcha-flavored treats are widely popular throughout Japan, from Uji (the heart of matcha production near Kyoto) to convenience stores and specialty cafes. For visitors, trying local adaptations of international chains can be a fun way to experience Japan’s fusion of global and homegrown flavors.