Planning a trip to Japan and wondering what to buy? This shopping guide, presented by a Kyoto local with 30 years of experience, covers the top 12 must-buy items that every visitor should check out during their stay. The selections cater to a wide variety of tastes and interests, ranging from Japanese snacks and convenience store favorites to cultural souvenirs, clothing essentials, and iconic anime goods.

Highlighting cities such as Kyoto, Osaka, Tokyo, and Nara, the guide walks viewers through popular nationwide buys like Uniqlo’s AIRism clothing, Japanese chocolate, convenience store rice balls (onigiri), instant miso soup, affordable stationery, and well-loved ramen varieties. Specialty picks like matcha-flavored treats, 551 Horai pork buns (a Kansai favorite from Osaka), and traditional sensu (folding fans), as well as unique items inspired by Japanese pop culture and anime such as ‘Attack on Titan,’ are also featured in the roundup. The video also suggests buying ema (wooden wish plaques) from shrines, offering both a cultural experience and a unique souvenir.

Every item is introduced with practical recommendations on where to buy them, including drugstores, supermarkets, and local specialty outlets. Convenience stores (konbini), which are a distinct part of Japanese daily life, are highlighted as great places to pick up popular snacks, hot chicken options, and ready-to-eat meals. The video also provides insights into high-quality yet affordable Japanese clothing, stationery for students or hobbyists, and why some souvenirs are especially meaningful or symbolic.

By presenting a blend of the everyday staples locals love, as well as uniquely Japanese gifts and food, this video ensures travelers make the most out of their shopping experience while in Japan. Major shopping districts in Kyoto, Osaka, and Tokyo are ideal for hunting down these items, and the guide’s insider tips help first-time and repeat travelers shop with confidence and purpose.