This video gives viewers an in-depth look at the true day-to-day reality of running a small cafe in rural Japan. Hosted by an Australian entrepreneur living in Japan, the content delves into the practical aspects and inevitable surprises—good and bad—of operating an eatery in Japan’s countryside, known as ‘inaka.’ The narrator talks openly about common challenges, expectations versus reality, and interactions with locals, as well as the cultural nuances of starting a business as a foreigner.

A significant portion of the discussion focuses on the growing trend among foreigners to buy and renovate abandoned rural homes called ‘akiya’ (空き家), and converting these kominka (traditional Japanese houses) into businesses such as cafes. Viewers gain insight into what daily operations are truly like, ranging from sourcing local Japanese ingredients and serving Japanese food to forging relationships with the rural community. The struggles and excitement of attracting customers, balancing costs, and adapting to the slower pace of rural living are all covered in detail.

Looking ahead, the presenter shares plans to expand the current cafe into a cat cafe, a uniquely Japanese concept that combines food and drink with the opportunity to interact with rescued or stray cats. This initiative not only serves as a means of supporting stray animals in the area but also aims to bring a unique experience to both locals and travelers. The video is particularly valuable for those considering retiring to Japan, starting a business, or simply interested in rural Japanese life.